Beyond the Big City: Shifting Preferences Among the Urban Young?

Will 千禧一代 soon be fleeing the world’s big cities? A 年轻城市的一项新研究 建议如此. 这项研究, 哪个是基于15的,000 interviews with millennials in 34 cities around the world, found that 58% of the respondents planned to leave their current city within the next decade. The most important push factors were high costs of living, 安全问题, 以及就业问题. In North America, 79% of those surveyed stated that they were happy and 72% said they were healthy. However, 17% were unemployed, while 26% were only employed part-time. Employment figures help explain why only 26% of North American millennials expect to be be better off financially than their parents, below the global average of 31%. Survey participants were found to be more likely to stay in cities that were considered more “youthful”, a definition that was based on 20 categories of attributes. Based on those categories, the researchers created the Urban Millennial Awards:

1. 最年轻市长:伦敦
2. Municipal Government Hears Youth Award: Montreal
3. Skateboard City Award: Addis Ababa
4. Most entrepreneurial 千禧一代 award: Mumbai
5. 金融成功奖:莫斯科
6. 自行车奖:柏林
7. 公共乘客奖:华沙
8. 创业精神奖:金沙萨

特别值得注意的, 安全, education and health were the most important locational determinants for millennials around the world, 而时尚, food and nightlife were the least important factor. Signs of a maturing generation or the result of a global study of millennials rather than the typical focus on those in developed countries?

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